Thus, many people with increased incomes prefer to buy Apple products, especially iPhones, because of the image it entails and displays wealth. Its popularity in most corners of the world is very high and customers from around the world love its technology products. Nearly all of Apple’s hardware products are manufactured by outsourcing partners located mainly in Asia, with some Mac computers manufactured in the U.S. and Ireland. Apple offers more than basic accessories for their product lines. The company is considered one of the most innovative brands on the earth right since its early days. Apple now has a large portfolio of products and services. Apple has more employees that a city of good population. A significant part of this manufacturing is currently carried out by a small number of outsourcing partners, often in single locations. The product also might be less expensive, so it is attractive to the consumers. Americas are the leading source of revenue for Apple. However, the iPhone is the leading source of revenue for the brand and the decline in iPhone sales has a more significant impact on the net revenue of Apple. Read more: What Is A SWOT Analysis, Amazon SWOT Analysis, Gennaro is the creator of FourWeekMBA which target is to reach over two million business students, executives, and aspiring entrepreneurs in 2020 alone | He is also Head of Business Development for a high-tech startup, which he helped grow at double-digit rate | Gennaro earned an International MBA with emphasis on Corporate Finance and Business Strategy | As a part of its research and development program, it focuses on growing its range of products and services as well as making improvements to the existing ones. One of the key threats to Apple is Dell which is a primary computer manufacturer. Apple is famous worldwide for several things including its cutting edge technology, superior quality premium products, marketing as well as financial strength. It started its business by producing and selling computer hardware and software and has faced a noteworthy growth and success by their consumer electronics products like iPad, iPod, and iPhone. If you look at the graph below, Apple has maintained its revenue graph very well. Someka is an active member of Microsoft Partner Network (MPN). Apple company has served various locations worldwide. While the industry has changed swiftly and its competitors embraced the latest opportunities including cloud technology, Apple has been relatively slower in this area. So now let’s look at Apple Products Portfoloio in BCG Matrix: The crazy perfectionism of Steve Jobs and his passion has given huge importance to details. Moreover, another important strength of the company is its advanced and attractive advertising and marketing abilities. It makes and sells only premium products. However, in 2019, the sales of Apple products have fallen. In this Apple case study, the aim is to identify the internal as well as the external factors that have an impact on obtaining achieving high performances by Apple.From the study, the conclusion is if the company wants to continue to succeed the same way then it must consider macro and micro environmental factors. Currency fluctuations and economic changes also affect the business of international technology brands like Apple. However, it remained stuck with its core products for along time. Apple can very well benefit from growing its services portfolio. If economic activity in any of its leading markets declines, it leads to lower demand and lower sales. Apple has one important source of competitive advantage. SWOT and PESTLE Analysis of Apple. Let's find out Apple's strengths, weaknesses, opportunities & threats with a PDF Template. The brand also invests a large sum each year in advertising. The brand has been in the market for very long and has become a luxury good. Apple Watch series 1 was introduced back in 2015 and became a bestselling wearable device. Facebook Hidden Revenue Business Model Explained, What Is a Business Model? SWOT Analysis strengths are internal factors that let you overcome weaknesses and take advantage of opportunities in the external environment. This is also why Apple enjoys huge customer loyalty and there is a distinguishable difference in the quality of its products and those by its rivals. Apple’s smartphones, MP3, laptops were not the first product that have been produced. 2. Apple has very well managed its international presence through physical and online stores. Otherwise, Apple remains just as focused on technological innovation and is working on growing its services portfolio. In December 2017, one of the iPhone users in Reddit found an interesting correlation between Apple battery age and its performance.
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